GLOBAL MARKETING Essay Example | Topics and Well Written Essays - 1250 words

GLOBAL MARKETING - Essay Example The techniques and the methods that the companies incorporate to adapt these factors determine not only their ability to distinct or differentiate their products and themselves from their competitor but also their success holistically (Sutltle, 2009). This encompasses the norms, culture, population changes, demographics, and lifestyle. They influence the industry in different ways. For an instant, a clothing company has to create innovatively styles that are appealing to different cultures especially of the groups that are dominant and represent the largest segment of the company’ market. The creation of the different styles of cloths should be within the norms of the society that is perceived to produce the prospective consumers (Sutltle, 2009). These include factors such as demand, production, and the availability of resources. For an instant, the scarcity of material for production may compel the companies to engage in substitute products. In addition, a competitor may introduce clothing styles that have the potential of luring the consumers hence shift in the demand for the earlier fashioned cloths (Sutltle, 2009). The industry has been influenced by issues such as the rights of the workers and laws related to child labour. Union workers have often called for industrial actions such as strike and picketing in aggravating for increases in wages. In turn, it impact negatively on the production of clothing products (Sutltle, 2009). The influence of the economy can either be positive or negative. During periods of economic boom, individuals tend to have relatively more disposable income hence they spend a lot on cloths hence increase in companies’ sales. The converse is true during economic crisis. These factors therefore, shape the competitive structure and the intensity of competitive rivalry in the industry (Roll, 2005). The trends of the industry in the US are characterized by the companies operating retails that are

Bob Dylan Essay Example | Topics and Well Written Essays - 2500 words

Bob Dylan - Essay Example Kennedy in 1963. It was the January of 1961 when 19-year-old Bob Dylan set off towards New York City to perform and to visit his music idol Woody Guthrie. The trip was to change the course of his life. Born Robert Allen Zimmerman (1941), Dylan spent much of his youth listening to the radio, first to the powerful blues and country music stations and, later, early rock and roll. By the time he was seventeen, he started getting more interested in the subtler, Gaelic-inflected American folk music. The traditional ballads of the common folk, which were mostly vocals accompanied by an acoustic guitar. "Folk song (was) usually seen as the authentic expression of a way of life now, past or about to disappear (or in some cases, to be preserved or somehow revived). " (Middleton 1990, p.127). Folksongs fascinated the young Bob Dylan. His early influences included Joe Hill, a Swedish-American labor activist who protested through his political songs, satirical poems and speeches. Joe, executed for murder after a controversial trial, became the subject of a folksong, and an inspiration to Dylan. His other hero was folksinger Woody Guthrie, of the 'This Land is Your Land', fame. Fired up by Guthrie's passion, Dylan was in total, awestruck emulation of him. John Steinbeck commented on Guthrie, writer, poet and philosopher, "there is nothing sweet about Woody, and there is nothing sweet about the songs he sings. But there is something more important for those who will listen. There is the will of the people to endure and fight against oppression. I think we call this the American spirit." (quoted in Klein 1981) Once in New York, Dylan was swept into the maelstrom of Greenwich Village's thriving folk scene. According to Dylan, "New York was a dream.... It was a dream of the cosmopolitan riches of the mind. It was a great place for me to learn and to meet others who were on similar journeys." (Westwood One Radio, 1985). Dylan started singing in the small 'basket' clubs, where performers were paid the proceeds of a passed around basket., and soon caught the attention of critics and the public. Not long after, he signed up for his first album, which consisted mainly of familiar folk, blues and gospel material, peppered with a few of his own songs. In the meantime, the political scenario all around him was changing. Youth rebellion mainly originated on college campuses, with many emerging directly from the American Civil Rights Movement. People were questioning America's materialistic attitude, and its cultural and political norms. They were protesting racial

Death in the stranger and night Essay Example for Free

Death in the stranger and night Essay Before Meursault dies, he talks about his philosophy, and how he thinks the universe works. In this philosophical rant that he trails on, he says that nothing really matters in his life, or in anyones life. He begins to understand the actions of his mother towards the end of her life, and says that he understands the actions of the universe, and actually says the universe is like a brother. As if that blind rage had washed me clean, rid me of hope; for the first time, in that night alive with signs and stars, I opened myself to the gentle indifference of the world. Finding it so much like myself-so like a brother, really-I felt that I had been happy and that I was happy again. (122-123). Meursaults indifference to his own death once again represents Camus philosophy that death is simply an action that needs to be carried out at the end of life. This especially represents Camus philosophy since Meursault had been representing the philosophy of Camus in the pages beforehand, which means that Camus most likely holds this attitude towards death, which is what is being broadcast through this book. In Night, the most important death that occurs in the book, among the many that are referenced, is the death of Elies father. Both before and after his fathers death, Elie is extremely attached to his father, emotionally. He takes his relationship with his father so seriously that he says I had to stay at Buchenwald until April eleventh. I have nothing to say of my life during this period. It no longer mattered. After my fathers death, nothing could touch me any more. (107) This shows that Elie is extremely attached to his father, since his fathers death drives him to apathy towards his life. He takes the death of his father extremely seriously. The importance of his fathers life to him is shown through his continued attempts to keep him alive. In example, the head of Elies block tells him Here, there are no fathers, no brothers, no friends. Everyone lives and dies for himself alone. Instead of heeding the mans advice, Elie decides he will keep on trying to save his father by feeding him his rations of soup and bread. This shows that Elies view on death is a personal one. He views death as a loss to the living. He very much cares about the fate of the dead, and would very much have them stay alive than die. The representation of death in the two novels represents the attitude towards death held by the two cultures that the books represent. The Stranger, or Letranger, in the original French, represents French culture, since Albert Camus, who is really an Algerian, was greatly influenced by the French. Since Algeria was a French colony at the time that The Stranger written, French and Algerian culture in the sense of their philosophy on death is really the same. Night represents Eastern-European Jewish culture, seeing as Elie Wiesel, a Jew born and raised in Eastern Europe, wrote the novel and portrayed other Eastern-European Jews in it. Albert Camus novel The Stranger, and Elie Wiesels memoir Night both represented death in two very different ways. Albert Camus, through The Stranger portrayed death as a natural action that had to happen to every person at some time in his or her life, and should not be taken as seriously as it is. Elie Wiesel, through Night, argued that death should be taken seriously, as should the dying.

Retail and the Media :: essays research papers

Retail and the Media Today's media focuses more on a corporations mistakes and less on what the companies give back to the community, making it impossible for the public to see the truth. In every large corporation, there is going to be a fair share of so called ‘scandals’. Unfortunately, the media preys on these scandals to bring us, the public, juicy gossip to get through the day. In my opinion, most of the scandals brought to the public’s attention have no bearing on the products and services a company brings to the consumer.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Low Pay rates One of the many topics retailers are hit for is low pay rates. A survey done in 2003, showed the average pay rate for workers in retail to be $6.49. Unfortunately what the media leaves out is â€Å"the relatively low pay of sales workers is strongly influenced by the large numbers employed in the retail trade industry† (Buckley, 2003, Bureau of Labor Statistics, 9). It does not take a lot to run a register, stock a shelf, zone a side counter or unload a truck. You get paid for the job you do. Although the pay rate for a sales worker is low compared to the wage in other areas of interest, most retailers offer other benefits. These benefits include, but are not limited to, the following: 401k plans with company contributions; health care; stock purchase plans with company contributions; critical need funds for employees who come upon hard times; and some companies even offer college scholarships to employees and their families. Now as you move up in a company, your pay increases with the position. In the same survey done for the average wage of the sales worker, it shows the average rate for a manager is $33.26 (Buckley, 2003, Bureau of Labor Statistics, 2). This tends to be something that is overlooked in the media. You can compare it to starting out in an office as a mail clerk. Sure, you work for a big corporation in a big building on Wall Street, but you still are not making the bank. But as you work your way up, your pay rate reflects it. In any job, you have to start out on the bottom and work your way up to career status. Here is an example of a mother who stuck with her low paying job and in the end got the pay off:

Quality of Healthcare Essay

In today’s consumer market, people are not only looking for the best price for what want, but also the best quality for his or her dollar; health care is no different. The consumer is more educated and particular than ever when determining where they would entrust their health care needs. Word-of-mouth is no longer enough, so people are turning to research firms to help them make their final decision in finding quality care. Consumers are also looking for as many perks and additional services they can receive. Why go to a traditional hospital that only treats the immediate problem then sends a patient back home without aftercare information and support? Specialty, additional, and non-traditional services provided can set a facility apart from others, and provide a higher standard of quality care in specified areas that may appeal to a patients’ need. How do health care facilities and staff improve upon existing services? Patient satisfaction surveys conducted by external research firms such as from DSS research (www.dssresearch.com) can help improve quality of patient experience from the entire facility experience down to specifics such including costs and treatment by staff. Results from research firms help consumers determine what facilities would best suite them with their current and future needs or those of a loved one they are responsible for. Surveys are not only conducted by patients, but also physicians, and staff also. For example, 32.5% of the scoring for the top 10 ranking hospitals in the U.S.in 2009 is based on physician input (Comarow,  2009). Every patient or staff member who completes these quality surveys provides facility administrators the information they need to focus on the areas needing improvement. These results may lead to additional staff training, restructuring, or improvements to the esthetics of the facility. When a patient is in need of emergency care for a cardiac problem, the emergency medical technician (EMT) may ask the patient or a family member what hospital he or she would prefer to be transported to if there is an option. An expectant mother sometimes has several choices of hospital to delivery her baby at through her provider. A person with a chronic condition may want to choose a specific facility to be seen at for his or her condition. Because patients do need to make these decisions, looking into a facility’s availability of specialty, additional and non-traditional services becomes very important to the quality of that patients’ care. Staffing availability and qualifications along facility affiliations affect quality of care. Informed patients want to be seen by doctors and facilities that have the specialty training in their area of need. Peace of mind adds to the quality of care if the patient knows there are options open to him or her through the affiliations between his or her doctors and the hospitals they are contracted with through insurance companies. Cooperative care between affiliated personal physicians, specialty physicians, and health care facilities through the use of current technologies also increases the peace of mind of the patient and reduces risks to the parties involved. Catering to patients’ personal preferences also adds to quality of experience in facilities. In recent years, doctors and hospitals and insurance companies have changed to their approaches to prenatal care and birthing. A family has numerous options open to them as far as what type of provider they choose for prenatal care and the type of facility and birth experience they want to have. As at Baptist Memorial Hospital, quite a few hospitals’ maternity rooms are used for labor, delivery, recovery, and postpartum care (U.S. Health Care System, Axia), and some go even beyond to  include water birthing rooms with special atmospheric conditions, such as, lighting, temperature, and sounds. Quality is a subjective term, one person may highly recommend a facility or doctor, and another may have a negative opinion. The most important thing to do is to research beforehand, and give feedback through surveys after the experience. Health care quality can only change and improve with the help of everyone. Resources Axia College (2010), The U.S. Health System, p194 Dss research, www.dssresearch.com Comarow, Avery (7-15-2009), America’s Best Hospitals: the 200-10 Honor Roll â€Å"They’re the best of the best-the 0.4 percent of all hospitals with high scores in 6 or more specialties† written for U.S. News & World Report

The Last Meal Capital Punishment - 1920 Words

The Last Meal Back in the biblical era, stoning was the cruel way in which condemned individuals met their fate. As thousands of years passed, man has devised many other ways in which they can take revenge on one another. But as time passed, man has learned to discriminate against the other through things such as social status, origin and physical appearance. It is a shame to say that in the modern society that we live in today, these discriminations still persist even through our legal system. With the first execution in the United Sates in 1976, one can notice the pattern between capital punishment and African Americans. From 1976 to present day, there has been a total of 1379 executions due to capital punishment in the United States (Death Penalty Info Center). Founded in 1990 The Death Penalty Information Center (DPIC) is a non-profit organization focused on providing the media and the public with analysis and issues concerning capital punishment in the United States. After exten sive research, I was not at all surprised to find that most of capital punishment carried out throughout the Unites States since 1976 mostly took place in the southern states. â€Å"Formed in February 1861, the Confederate States of America was a republic composed of eleven Southern states that seceded from the Union in order to preserve slavery, states’ rights, and political liberty for whites† (History.com). The states seem to have kept their ancient beliefs as society modernized and attempting toShow MoreRelatedCapital Punishment : Is It Necessary?1373 Words   |  6 PagesIn Favor of Capital Punishment As in any other debate this is the other side of the coin, the supporters those who are in favor of capital punishment. They believe that the death penalty is absolutely necessary because it is a form of prevent crime. Also, they said that the death penalty honors human being self-esteem by treating the criminal as a free moral character in the life story able to control his own destiny for good or for bad. The death penalty gives consolation to the victim s familiesRead MoreCapital Punishment Is Viewed With Two Different Thoughts782 Words   |  4 PagesCapital Punishment is viewed with two different thoughts, those for it and those against it. There are those who feel that it is not right to take another person’s life for it makes the system responsible for the death no better than the convicted murderer. 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Some believe that capital punishment is unfair

Malcolm Xs Legacy from the Ghetto to Activist - 2003 Words

Malcolm X, also known as El-Hajj Malik El-Shabazz’s legacy is about one’s personal transformation of a self-made man. A man who once associated himself with hustling and crime as a ghetto pup; then to a staunch radical activist, to a political figure, and to becoming one of the most influential African Americans in history. To some he was admired as a courageous human rights activist for blacks, and in some others eyes, he was a man who preached racism and violence towards the whites. Before his last two years of adapting to a peaceful outlook as an activist; before, on one hand, he was undeniably repulsed by the racial discrimination and violence against black Americans, and on the other he originally believed that America offered†¦show more content†¦The NOI fought and supported for a case of their own only, separating themselves from one developed by white people, seeing them as an inferior. While Little was on a quest of finding and studying his new relig ion in prison, he commences himself to study the dictionary, to develop the vocabularies that would aid him to become an eloquent and compelling public speaker. Finally, in 1952 Malcolm was discharged from prison, a man with a new identity. The starter of his first big step of achievement was when he then travelled to Chicago, Illinois to meet Elijah Muhammad, to become an active member of the NOI. Malcolm was easily accepted into the movement of the NOI and was given the name of â€Å"Malcolm X†. Malcolm believed that the â€Å"X† defined his true descent to be lost when his ancestors were strained into slavery, therefore he took the last name of a variable: â€Å"X† to represent the unknown ancestry obscure African American identity. Later in Chicago, Malcolm personally studied under Muhammad and Malcolm was sent to coordinate a mosque in Philadelphia, Pennsylvania. Elijah Muhammad recognizing Malcolm’s talent and ability; it wasn’t long before when Malcolm was appointed as an assistant minister and national spokesman for the NOI. Elijah Muhammad arranged Malcolm with organizing new mosques in cities such as Harlem, Boston, New York, Detroit and Michigan. MalcolmShow MoreRelatedMartin Luther King J. And Malcolm X Essay1547 Words   |  7 Pagesfortunate to have outstanding leaders who fought for a difference and change during the Civil Rights movement. Both Martin Luther King Jr. and Malcolm X were two powerful individuals who gave hope to African Americans and oppressed people in the United States. They are both well known individuals for their Civil Rights protesting. Martin Luther King Jr. and Malcolm X both spread the message about African Americans having power and strength in the center of all the hatred and discrimination around themRead MoreEssay Question: Assess the Extent That Malcolm X Achieved His Goals in The Civil Rights Movement in America. (Consider the Legacy Malcolm X Left Behind)2298 Words   |  10 PagesEssay Question: Assess the extent that Malcolm X achieved his goals in The Civil Rights Movement in America. (Consider the legacy Malcolm X left behind) Malcolm X aspired for justice and liberalisation for all African-American people during the late 1950s and early 1960s. He was a dynamic spokesperson and used religious concepts from the Nation of Islam to appeal to many African-Americans. Malcolm X was an activist for Black Nationalism and separation as solutions to the scourge of whiteRead MoreEssay about Malcolm X2055 Words   |  9 Pagesa twist. His is not a rags to riches tale, but a powerful narrative of self-transformation from petty hustler to internationally known political leader. Born in Omaha, Nebraska, the son of Louise and Earl Little, who was a Baptist preacher active in Marcus Garveys Universal Negro Improvement Association, Malcolm, along with his siblings, experienced dramatic confrontations with racism from childhood. Hooded Klansmen burned their home in Lansing, Michigan; Earl Little was killed underRead MoreEssay on Black Panther Party2252 Words   |  10 Pagesan organization opposed to police brutality against the black community. The Party’s political origins were in Maoism, Marxism, and the radical militant ideals of Malcolm X and Che Guevara. From the doctrines of Maoism they saw the role of their Party as the frontline of the revolution and worked to establish a unified alliance, while from Marxism they addressed the capitalist economic system, and exemplified the need for all workers to forcefully take over means of production (Baggins, Brian). Mao